Digital Content Creation
Create compelling digital content for social media, websites, and digital platforms.
Learn to produce and manage engaging content across digital channels, mastering the essentials of online storytelling.
Digital Content Creation - Objective
This course aims to develop students' content creation skills, including writing, graphic design, video production, and social media management. Students will learn to produce compelling content that drives engagement and achieves marketing goals.
The Digital Content Creation program at IISCAS is designed for aspiring content creators, providing a comprehensive toolkit for producing engaging digital content. The first semester covers content strategy, writing for digital media, video production basics, graphic design, and social media management. The second semester advances to podcasting, advanced video production, and graphic design techniques. Elective specializations in social media influencer marketing, digital journalism, and e-commerce content creation enable students to focus on specific aspects of the digital content landscape.
Analysis & idea
Analysis & idea
Analysis & idea
Foundation and Core Skills
- Overview of digital content creation
- Understanding different types of digital content (blogs, videos, podcasts, social media)
- Key concepts and terminology
- Developing a content strategy
- Audience analysis and targeting
- Content calendar creation and management
- Writing engaging content for blogs and websites
- SEO and keyword optimization
- Writing scripts for videos and podcasts
- Introduction to video production equipment
- Basics of filming techniques
- Fundamentals of video editing
- Overview of major social media platforms
- Creating and managing social media content
- Understanding social media algorithms and analytics
- Basics of graphic design principles
- Using design software
- Creating visuals for social media and websites
Advanced Techniques and Specializations
- Advanced filming techniques
- In-depth video editing and post-production
- Creating engaging video content
- Basics of podcast production
- Recording and editing audio
- Distributing and promoting podcasts
- Creating complex designs and illustrations
- Using advanced features of design software
- Designing for different digital platforms
Elective Specializations
- Building a personal brand
- Collaborating with brands and sponsors
- Analyzing and growing social media presence
- Writing and reporting for digital platforms
- Investigative journalism techniques
- Monetizing blogs and digital publications
- Creating content for online stores
- Product photography and videography
- Writing product descriptions and reviews
Portfolio Development
- Compiling a professional portfolio of work
Career Outcomes
Graduates can work as content creators, social media managers, digital marketers, and video producers. They can find employment in digital marketing agencies, media companies, and corporate marketing departments, with roles such as Content Strategist, Social Media Manager, and Digital Marketing Specialist.